Let your imagination run riot

2 Jun 23

Curiosity and imagination are crucial skills for individuals and organisations alike.


Curiosity is the driving force behind imagination as well as innovation and invention. It fuels our desire to learn, explore and discover new things, see familiar things differently and even challenge the status quo. Imagination is the ability to envision new possibilities, explore other perspectives and dream up new ideas. Without curiosity and imagination, we become complacent, resistant to change and closed-minded.

Imagination is particularly important in today’s fast-paced and complex business environment, where organisations are facing an increasing number of challenges and uncertainties. To remain competitive and relevant, organisations must be able to adapt and innovate quickly.

Cultivating curiosity and imagination can lead to numerous benefits for individuals and organisations, such as identifying new opportunities, anticipating challenges and developing innovative solutions to existing and emerging problems.

Imagining is not fantasising

It’s important to distinguish between imagination and fantasy, which are often used interchangeably. Imagination refers to the ability to envision new possibilities, explore different perspectives and dream up new ideas – grounded in reality and often used to solve real-world problems. Fantasy, on the other hand, refers to unreal or imaginary worlds, often involving magic or supernatural elements. While fantasy can provide an escape from reality and inspire creativity, it is not practical for solving real-world problems. Therefore, it’s important to cultivate imagination rather than simply indulge in fantasy, at least in organisations.

Thinking outside the box

There are many techniques for cultivating curiosity and creative thinking, including brainstorming (generating many ideas in a short amount of time), design thinking (a human-centred approach to problem-solving that involves empathy, experimentation and iteration), improvisation (spontaneous and unscripted performance, often used in theatre and comedy), and visual thinking (expressing ideas through visual imagery, such as diagrams, maps and infographics).

Other techniques encourage playfulness, flexibility, experimentation, risk-taking and unconventional thinking. They can help individuals and teams break free from established patterns of thinking and generate new and innovative ideas.

An open, safe environment is vital to imagining a world of possibilities.

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